About
The Story
"Out of your vulnerabilities will come your strength." - Sigmund Freud
Our company
At Ego Golf, we believe in the power of the mind just as much as we believe in the strength of your swing. Our brand is based on three simple yet powerful concepts — Ego, Super Ego, and Id. These are more than just Freudian terms; they represent the balance and mindset we embody on the course.
-Ego: The balance between confidence and reality. In golf, as in life, you need the self-assurance to take the shot while knowing your limits and refining your skills.
-Super Ego: The conscience that drives you to play with integrity, discipline, and respect for the game. It’s what pushes you to be your best, not just for yourself, but for the sport and your fellow players.
-Id: The primal instinct, the raw desire to win, to challenge yourself, and to push your limits. It’s that hunger that fuels you to keep improving, to keep striving, and to keep swinging.
-Ego: The balance between confidence and reality. In golf, as in life, you need the self-assurance to take the shot while knowing your limits and refining your skills.
-Super Ego: The conscience that drives you to play with integrity, discipline, and respect for the game. It’s what pushes you to be your best, not just for yourself, but for the sport and your fellow players.
-Id: The primal instinct, the raw desire to win, to challenge yourself, and to push your limits. It’s that hunger that fuels you to keep improving, to keep striving, and to keep swinging.
Proudly Australian owned, Ego Golf is a brand that’s about more than just the game. It’s about the mindset that defines us as individuals and athletes. We're here to help you harness your Ego, embrace your Super Ego, and unleash your Id, all while enjoying the greatest game on Earth.
Join us and be a part of a golf brand that understands the game, both mentally and physically.
